Common Questions

In short, social media management is about creating and distributing content that's tailored to your target personas, across your different social media profiles. It also includes monitoring online conversations, collaborating with influencers, as well as monitoring, measuring, and reporting on social media performance and ROI.

For brands, the true power of social media management goes far beyond just scheduling and publishing posts. It's about igniting meaningful conversations, fostering genuine connections, and creating a vibrant community around your brand. By optimizing your strategies, you can transform curious onlookers into passionate advocates, boosting engagement rates while tapping into potential business growth.

All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies' marketing strategies. Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organized, efficient way.

If you’re not sure how to begin optimizing the way you manage social, don’t worry. It’s something many marketers are confused about.

To be able to start off on the right foot, you need to do three important things:

Conduct a social media audit
Decide on the right social media platforms
Analyze your target audience
Why did we outline these three tasks in particular?

Completing them will provide you with fundamental information that will steer your social media marketing efforts in the right direction. As a result, you will be able to concentrate your resources on strategies that work and cut down on those that don't.

The business potential of social networks is immense, making it essential that brands invest significantly in social media. Just do so smartly.

Brands can leverage social media platforms to successfully drive their objectives across the marketing funnel, from raising brand awareness to increasing store visits. In fact, 43% of business owners use social media-sourced data for all of their business decisions.

But to be able to accomplish this, they need efficient social media teams. The more goals you want to achieve through social media marketing, the more people you'll need to have dedicated to this strategy and to manage your social media presence. 

This demand will eventually lead to building complex social media team structures. If you're a large brand, you might even have multiple teams in different offices and regions of the world, leveraging different strategies to meet different targets.

How do you make sure all these people work together hand in hand to get the most out of your social media presence? 

The answer: build an efficient social media management process.